Labels: 101

Labels 101

la·bel/ˈlābəl/ noun       “the alcohol content is clearly stated on the label” Let’s talk about the basics. What kind of label do you need? The first part of that question is answered by what type of equipment you have that actually applies the labels. In its simplest form, is it a Cut & Stack or…

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Labels? Who needs (Stinkin’) Labels?

Gamse Who Needs Labels

By Al, the Label Guy Oh, that’s’ right we all do! Everything we buy has a label. Your label is an integral component of your product and plays a critical role: Can you image going into the grocery store, and nothing has a label on it?! That would just be plain weird. You wouldn’t know…

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What Will Grocery Shopping Look Like After the Pandemic?

Shopping cart speeding down a long aisle

We’ve all heard or probably even said something like this multiple times over the past few months: What will [fill in the blank] look like after the Coronavirus? Grocery shopping undoubtedly fits in that blank for most of us. By now, we’ve all adapted to one-way isles and social distancing at the registers. But the…

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What is a Label?

What is a label?

What is a label? According to Wikipedia, a label is: “a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item.” Labels in the printed form surround our lives every day. They’re used to identify…

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Gamse Wins Best of Category at 2019 Premier Print Awards

Gamse Team poses for a picture with their Best of Category 2019 Award

Gamse Labels & Packaging has been awarded Best of Category Winner at the 2019 Premier Print Awards sponsored by the Printing Industries of America. Gamse received the honor in recognition of their work with Victory Brewing in the Labels and Wraps–Cut and stack, sheet-fed category. Gamse was presented the award at the Printing Industries of…

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The Food and Beverage Label

Shopping cart speeding down a long aisle

Getting it Right is a Matter of Survival, But Not for the Reasons You May Think Remember when milk was in jugs, dried foods were in boxes or bags, and your favorite brand of beverage was found only in a can or bottle? My, how things have changed. To succeed in today’s environment, food and…

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A “Simple Label?” No, We Want an Award-Winning Label!

Gamse award pic

Logos, names, tag lines, product information, bar codes and regulatory information… Color choices, alignment, placement, shrink wrap or adhesion considerations… Substrates, manufacturing implementation, technology and green initiatives… There are a lot of things that go into what the uninformed would call “a simple label”, and nothing can be taken lightly. Crafting your perfect label is…

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Does It Matter Who Makes Your Label?

Think of it this way: Your label is the “curb appeal” that draws consumers in and entices them to pull your product – from a sea of many – off the shelf and into their homes and businesses. The label has to say a lot about you and why you are the best. Would you trust that image to just anyone?

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