Design
With a Quick QR Scan, Consumers Can Interact with Your Can (or bottle, box, jar…)
By Al the Label Guy Once upon a time, a label’s job was simple. Stick. Look good. Share the basics. Today? Product labels are smart! They start conversations, build brand loyalty, prove transparency, and quietly collect buyer insights. Smart labels and QR codes have officially graduated from gimmick to growth strategy. With the right strategy,…
Read MoreLabels Not Looking & Performing Like Your Competitors? Maybe the Difference is Gamse
You might have the better product. Better ingredients. Better sourcing. Better everything. But when shoppers are standing in the olive oil aisle, staring at 30 bottles that all promise “extra virgin,” none of that matters if your label doesn’t catch their eye. For brands competing on crowded shelves, food and beverage packaging, and custom product labels play…
Read MoreUnbottle Your Label Strategy This Holiday Season for Travel Size, Multi-Packs & Gift Sets
‘Tis the season for planes, trains, gift exchanges, and TSA-compliant shampoo. As the holidays approach, brands are busy prepping not just for peak sales but for peak variety in how products are packaged, presented, and purchased. And if your label strategy only works for bottles and cans, you might be leaving opportunity on the table.…
Read MoreHoliday Spices and Cranberry Slices (or Sauces): Seasonal Product Labeling Strategy
By Al the Label Guy This is the moment cranberries and spices live for all year long—the holiday seasons! In fact, 85 percent of canned cranberries are sold during Thanksgiving and Christmas. That seasonal tradition starts as soon as the cans are packed, wrapped, shipped, shelved, purchased, and finally plated for all of us to…
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