Drop all biases. Forget for a second that you have the greatest product in the world. Put yourself in the place of a consumer. How will the consumer choose you over so many competing items in your product category? Here is a “grocery store challenge” that will help you see the importance of visual competition…
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Fresh out of college with no prospects for a job, George Bacharach’s stepfather became frustrated with his able-bodied stepson and couldn’t understand why he couldn’t find work. “Be at the office Monday morning,” demanded LeRoy Gamse. Not knowing what he was going to be doing, how long it would last or what he wanted to…
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Logos, names, tag lines, product information, bar codes and regulatory information… Color choices, alignment, placement, shrink wrap or adhesion considerations… Substrates, manufacturing implementation, technology and green initiatives… There are a lot of things that go into what the uninformed would call “a simple label”, and nothing can be taken lightly. Crafting your perfect label is…
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Think of it this way: Your label is the “curb appeal” that draws consumers in and entices them to pull your product – from a sea of many – off the shelf and into their homes and businesses. The label has to say a lot about you and why you are the best. Would you trust that image to just anyone?
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About Us
We make labels…really cool labels…that are as unique as you and make your brand and products stand out from a sea of competition, and we’ve been doing that since 1896. Whether it’s your concept or a collaborative design effort, we work with you to provide the best solutions for your label application with a level of service that is refreshing and rare.