Summer Shelf Traffic Is Picking Up. Is Your Label in the Fast Lane or the Parking Lot?
By Al the Label Guy If you’re responsible for keeping your product packaging fresh and on-brand this summer, you’re probably already feeling the heat. Retail traffic picks up. Limited-time flavors…
With a Quick QR Scan, Consumers Can Interact with Your Can (or bottle, box, jar…)
By Al the Label Guy Once upon a time, a label’s job was simple. Stick. Look good. Share the basics. Today? Product labels are smart! They start conversations, build brand…
2026 Label Changes Are Calling. Is Your Brand Answering on the First Ring?
By Al the Label Guy If you think getting your labels ready for 2026 is “plenty of time away,” you might be a little (lot) wrong. Across food, beverage, consumer goods, and…
Labels Not Looking & Performing Like Your Competitors? Maybe the Difference is Gamse
You might have the better product. Better ingredients. Better sourcing. Better everything. But when shoppers are standing in the olive oil aisle, staring at 30 bottles that all promise “extra virgin,” none…
The Science of Sticking It Out
Why Stickiness Matters – the Unsung Label Hero by Al the Label Guy At Gamse, we help brands navigate adhesive choices with confidence. By understanding your product, label application, packaging, and…
Unbottle Your Label Strategy This Holiday Season for Travel Size, Multi-Packs & Gift Sets
‘Tis the season for planes, trains, gift exchanges, and TSA-compliant shampoo. As the holidays approach, brands are busy prepping not just for peak sales but for peak variety in how…
A Frighteningly Good Time to Refresh Your Label Strategy
By Al the Label Guy Is your label still wearing last year’s costume? Are your products dying for a refresh? It’s time to shake off the spiderwebs and look at your label…
Ready for the Road (or Water)? Product Labeling Built for RVers, Motorcycle Riders, and Boaters
By Al the Label Guy It’s on its way. That time of year when everything starts to look, feel and smell like a brown sugar and cinnamon-coated pumpkin pie crust!…
Can Your Product Label Pass the Lunchbox Test?
By Al the Label Guy Kids are heading back to school, and you know what that means? Millions of lunchboxes getting packed every single morning. Juice boxes, snack bars, fruit…